Blog Requirements

If you’re here, you probably already know the benefits of sharing your work with broader audiences, so let’s dig into the details.

Where should I start?

  1. Consider audience
    The ECCN audience is diverse in terms of both disciplines and professions. On top of that, though, readers can include stakeholders and land managers, academics from other disciplines, and the science-curious.
    • Reduce jargon.
    • Use the ABT method (<- watch video 0:00 – 5:20) to get into story mode – what’s the setup (And), tension/problem (But), resolution (Therefore)?
      Simplified example:
      Healthy fisheries are key for biodiversity and recreation, helping people connect with nature, but man-made structures like dams prevent fish from moving through migration routes to reach spawning areas and find new food sources, threatening fish populations and biodiversity overall. Therefore, our team tested and implemented bypass areas where fish can continue to migrate up and downstream despite obstacles.
  2. Convert your ABT statement to a winning blog format:
    • Title: grabs attention and makes a promise (which the blog delivers)
    • Introduction (5 sentences):
      • Connects with the audience and gives background (And)
      • Sets up the problem/impact statement (But)
      • Introduces the main points to be covered (Therefore)
        *This is just a suggestion – you might also choose to cover both the “But” and “Therefore” in the body paragraphs, for example
    • Body paragraphs: cover main points in logical order
    • Conclusion: tells the reader why the topic matters
      • Give takeaway points: What do you want your readers to do, or what key points do you want them to leave with? For example, what are your most important tips, what work still needs to be done, what policies should be implemented?

What are the specific requirements?

  • Word count: 600-1,000 words
  • Include a Bio:
    • Short (~50 words), can include your professional background, links to your social media, contact details (optional), and personal tidbits or anecdotes (optional)
  • Images: include at least one high quality photo attached as a separate file (not contained in the doc)
    • Unsplash.com is a potential resource if you don’t have your own photos
    • Photos should tell a story
    • Photos should have descriptive, standalone captions
  • Tags: include categorical and topical tags (see below)

Where can I look for examples?
Communication, Early Career, Science and Research
Others: Botany One, Science Blog

Which tags should I suggest?
The ECCN sorts by categorical tags (communicating on climate, early career, science & research) and topical tags. Include at least one of these categorical tags as well as at least two topical tags, which can include any of the below or your own new suggestions:

actionable science, adaptation, advocacy, agriculture, amphibians, applied climatology, atmospheric science, behavioral science, biodiversity, career development, career insights, climate, climate adaptation, climate bootcamp, climate change, climate denial, climate impacts, climate modeling, climate predictions, climate science, climate variability, climatology, collaboration, communication, data, decision science, decision-making, dendrochronology, disturbance ecology, drought, ecology, ecosystems, education, engagement, environmental policy, ethics, evidence, extreme weather, fellowship, fieldwork, fisheries, global warming, Great Plains, intergovernmental panel on climate change, K-12 education, landscape conservation, management, media, methods, policy, practitioners, presentation, public engagement, public perceptions, ranching, resource management, science communication, science-management interface, skeptic, social networks, stakeholder engagement, stakeholders, STEM, tips, uncertainty, water, water resource management, wildfire, wildfire ecology, women in STEM, work-life balance